Follow this checklist to best optimize your emails for deliverability and avoiding the spam folder.
- Add your own custom domain and ensure DNS is setup and verified.
- Utilize a double opt-in subscription model.
- Always comply with the CAN-SPAM act.
- Validate sign up forms or your list using our email validation service.
- Monitor your reputation using tools like Google Postmaster Tools and Microsoft SNDS.
- Read our Email Best Practices docs.