Follow this checklist to best optimize your emails for deliverability and avoiding the spam folder.
- Add your own custom domain and ensure DNS is set up and verified.
- Utilize a double opt-in subscription model.
- Always comply with the CAN-SPAM act.
- Verify email addresses placed into sign-up forms or email addresses within your lists using our email verification service.
- Monitor your reputation using tools like Google Postmaster Tools and Microsoft SNDS.
- Read our Email Best Practices docs.