Overview

Mailgun's Email Health Score is designed to let you know if there's a problem with your sending that needs to be addressed using the sending data of your account.

Scores are calculated for accounts, domains, and IPs that deliver a minimum of 10,000 emails in the past 30 days. The score begins at 100 and loses points for negative sending events.

• Scores of > 85 are Good
• Scores of 70-85 are Medium
• Scores of < 70 are Bad

Types of impacts

Bounce Impact

• Excessive hard bounces indicate poor list quality and will harm your sending reputation.
• Reduce your bounce rate by removing invalid and inactive senders from your contact lists.

Complaint Impact

• Complaints occur when recipients mark your email as spam.
• Complaints cause a significant negative impact on your reputation.
• Ensure your users want and expect your emails to reduce complaints.

Spam Trap Impact

• Spam traps are email addresses that are designed to receive spam mail.
• Review your list hygiene practices and sunset policies.

Full Mailbox Impact

• If you send enough email, you will always encounter full mailbox counters, but an excessive quantity of these bounces indicates a problem with your list.
• Full mailboxes are often recipients with old, abandoned addresses.
• Remove these old addresses from your list to improve deliverability and your score.

Critical Failure Impact

• Critical failures will erode your reputation, and therefore, it's up to you to manage your sending when you start to see certain failures.
• Manage your sending when you see these sorts of failures with our Bounce Classification feature, which helps you identify these issues and resolve specific issues to maintain your health score.

The key thing to remember if you have a low score is to investigate the components of the score with the largest impact. And be sure to click on the link for each impact listed above to learn more!

Need Support?

Our Support Team here at Sinch Mailgun is happy to help! Reach out to us in the Support page of your Mailgun Control Panel, and we'll be with you shortly!