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Why should I avoid sending email using my primary corporate domain?

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    Overview

    You can, but remember that your reputation is tied to your domain name as well as the IP address.

    If you are in danger of being classified as a ‘bad’ sender of email, you will be affecting your domain reputation, which is very hard to recover from.

    It may be safer to use a completely separate domain (not a subdomain of your primary corporate domain/root domain) for sending marketing or even transactional email if you are worried about issues with domain reputation.

     

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