Overview

Have you ever wondered where your email goes once it gets delivered to a mailbox? Do you know if messages land in the inbox or spam folder? Perhaps they miss the mailbox altogether? Are you curious to find out which Gmail tab your email was placed in? These questions hit at the heart of an important concept – delivery vs deliverability.

Do you really know where your email is going?

While it's straightforward to figure out if your email was accepted by a mailbox provider (i.e. delivery), it's much more difficult to understand where your email lands once it's accepted by the recipient server (i.e. deliverability). While your email may have been successfully delivered, there's no great way to know if it has landed in the user's inbox, spam, quarantine, or somewhere else entirely. 

What's preventing emails from reaching the inbox?

Each mailbox provider has its own rules, routing, and filtering algorithms that will determine where an email message lands once it is accepted. This is why a message that makes it to Yahoo may not make it to Gmail or Hotmail. 

It's important to understand where your emails are landing to ensure as many as possible make it into your recipient's inbox and have an opportunity to be engaged with. Without this data, it's difficult to identify and diagnose problems with your deliverability. 

Consider Inbox Placement

Mailgun Optimize's Inbox Placement provides the insight you're looking for. Whether it's the spam folder, inbox folder, or another tab (such as Promotions or Updates in Gmail), Inbox placement can help you identify problems with your sending reputation, content, templates, or IPs.  . A clear, concise report will take all of the guesswork out of your sending and facilitate your path to great deliverability. 

There are a few things that Inbox Placement can't account for, such as user engagement. As a sender, it's still important to review your content, email lists, segmentation, and best practices. The combination of that plus Inbox Placement will give you the best chance of landing in your recipient's inbox.  

Need Support?

Our Support Team here at Sinch Mailgun is happy to help! Reach out to us in the Support page of your Mailgun Control Panel, and we'll be with you shortly!