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IP Pools

IP Pools enable you to group your dedicated IPs into customized "pools" to help manage your sending reputation for different mail sending streams. ​Here are a handful of use cases where IP Pools might come in handy:

  • Message type - We always recommend separating out your mail streams, marketing vs transactional for example, by domain/subdomain and the sending IPs used. IP Pools will allow you to create a Marketing and Transactional pool to assign to your marketing domain/subdomain and your transactional domain/subdomain, in order to keep your sending IPs separate.
  • Client - As a reseller or agency, you're likely managing multiple clients and want to ensure you're keeping Client 1's dedicated IP separate from Client 2's sending. IP Pools allows you to create a new pool per client and assign as many dedicated IPs as you need to each client.
  • Sending reputation - As a reseller or agency, you're likely onboarding new clients often. You may not know their sending reputation right off the bat. Using IP Pools, you can create groups of IPs based off of sending reputation to help protect your most trusted senders. Create a "New Client" pool for those new clients who'm your not sure of, a "High reputation" pool for your most trusted senders, and a "Low reputation" pool for those clients who might not be following best practices.
​Note: IP Pools are only available on our Scale plans and above. Check out our plans here.

Create an IP Pool

  1. In the left-hand nav bar, navigate to the Settings drawer and then click on IP Pools
  2. Click on Create new IP pool
  3. Fill out the info for your new IP Pool
    • Give it a name (It's helpful to give it a relevant name, such as "Marketing" or "Client 1", max 64 characters)
    • Give it a description (if you have an implementation or onboarding team, it's helpful to describe how the pool should be used or which clients the pool belongs to, etc, max 128 characters)
    • Choose your desired available dedicated IPs. If an IP does not show up in the list, it is likely due to one of the following scenarios:
      • A dedicated IP can only be assigned to 1 IP Pool
      • IP Pools don't currently support dedicated IPs in warmup status
  4. Click Create

Edit an IP Pool

  1. In the left-hand nav bar, navigate to the Settings drawer and then click on IP Pools
  2. Click on the cog next to the IP Pool that you would like to change and click on Edit
  3. Make your desired changes to the name, description, or IP addresses assigned to the pool (adding or removing dedicated IPs from the pool will change the sending IPs used for all sending domains that are assigned to the pool)
  4. Click Update

Delete an IP Pool

  1. In the left-hand nav bar, navigate to the Settings drawer and then click on IP Pools
  2. Click on the cog next to the IP Pool that you would like to remove and click on Delete
  3. Choose from the following replacement options (removing an IP Pool will delete the pool and disassociate all dedicated IPs in the pool from any sending domains assigned to the IP Pool, however, those dedicated IPs will remain in your account)
    • Shared IP - our system will automatically assign a shared IP to all domains that were assigned to the IP Pool
    • Dedicated IP - choose from your available dedicated IPs to assign to all domains that were assigned to the IP Pool
    • IP Pool - Choose a replacement IP Pool to assign to all domains that were assigned to the IP Pool
  4. Click Delete

Assigning an IP Pool to a sending domain

In order to send using an IP Pool, you must assign an IP Pool to a sending domain.

  1.  In the left-hand nav bar, navigate to the Sending drawer and click on Domains
  2. Choose the domain you wish to assign an IP Pool to
  3. Click on IPs in in the left-hand nav bar
  4. Click on the Manage IPs button in the upper right hand corner of the screen
  5. Select IP Pool from the Assignment Option dropdown
  6. Click Apply (This will assign all dedicated IPs in the IP Pool to this sending domain)
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